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Title :Disruptive innovation in online shopping
Creator :Karagianni, Niki
Contributor :Athens University of Economics and Business, Department of Business Administration (Degree granting institution)
Athens University of Economics and Business, Department of Marketing and Communication (Degree granting institution)
Type :Text
Extent :64p.
Language :en
Abstract :Online Market: We explore how big is the online market and its expected growth in consumers and businesses.Free Time: Based on researches that declare the amount of free time needed, we describe why it affects the online market’s growth.Buying Frequency and Habits: We explore which countries have the biggest online sales, how much the average person spends and what is the penetration rate.Trends in Online Shopping Activity: Which generation spends more online? Which are the products people buy online more frequently? Through which channels? A number of statistics regarding the American audience show us the factors that define the online consumer.Questionnaire: A questionnaire that analyzes the income, the average free time, the online activity and more specifically the online shopping activity of modern Greeks was filled by 205 people.Business Plan: We examine the opportunities of developing a new Social Networking platform, designed specifically for shopping.Conclusion: Could our Social Networking platform be the disruptive innovation the online market needs?
Subject :Online market
Buying habits
Online shopping
Business plan
Date :30-11-2017
Licence :

File: Karagianni_2017.pdf

Type: application/pdf