(2022-07-12) Vinieratou, Maria; Βινιεράτου, Μαρία; Athens University of Economics and Business, Department of Marketing and Communication; Painesis, Grigorios
In an era that fashion Luxury consumption has taken major increase, it is very important tounderstand and analyze the people that actually consume fashion luxury products, what aretheir characteristics and what benefits they gain from this consumption. In this researchthrough multiple analyses, it is attempted through several combination to be determined ifnarcissism, high self-esteem and perceived social status can be linked through the Snob,Veblen and Bandwagon effect, to happiness, success and/or centrality.
