(2022-07-04) Tsachakis, Konstantinos; Τσαχάκης, Κωνσταντίνος; Athens University of Economics and Business, Department of Marketing and Communication; Drosos, Dimitrios; Indounas, Konstantinos; Painesis, Grigorios
Generic drugs contain the same active ingredient as brand-name drugs and are allowed on the market after the original patent of the drug expires. The price of these drugs is much lower than the price of the brand-name drugs and their use is promoted by the governments of almost all states in order to reduce the cost of health systems. It is common to find both health professionals and consumers skeptical of the safety and quality of generic drugs. By analyzing the data received through a questionnaire, and from a marketing perspective, an attempt was made to find out the factors that influence the consumption of generic drugs the most.
