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Impact of managers' emotional intelligence on marketing team creativity, employees’ performance and retention: an employee perspective in the Greek digital marketing sector
(2022-07-04) Nasho, Inva; Νάσο, Ίνβα; Athens University of Economics and Business, Department of Marketing and Communication; Kokkinaki, Flora; Salavou, Helen; Painesis, Grigorios
It is increasingly acknowledged that emotional intelligence (EI) is a critical component of organizations and that managers with emotional competencies have a significant impact on employees’ work outcomes. Although decades of research in a wide range of traditional settings have examined EI in several roles, its application to new organizational contexts and evolving job profiles remains limited. The present research contributes to theory by applying the concept of EI in digitalized modern contexts and studies the relationship between six dimensions of managers’ EI on the one hand and work outcomes such as creativity, performance and retention on the other, with a focus on the Greek digital marketing sector. A sample of 200 employees reported their manager’s EI, the creativity of their teams and their own, their internal service performance, and lastly their retention intention, through an online survey questionnaire. The descriptive and inferential statistics results suggest that the overall managers’ EI, as well as the six sub dimensions of it singly, stimulate personal and team creativity and have positive effects on employee performance, but negative effects on employees’ retention. Furthermore, the mediation analysis results indicate that team creativity plays a significant mediating role in the relationship between managers’ EI and employee performance, whereas employees’ performance controversially has no mediation effect on the relationship between managers’ EI and employees’ retention intention. Consequently, the findings underscore the overall significance of EI, as well as the critical role of managers’ emotional competencies, which prove to be crucial for employees’ creativity and performance, even in today's increasingly digitalized workplace settings, in contrast to what modern businesses believe and practice when they emphasize primarily cognitive and digital abilities; however, it is also suggested that organizations should consider prospects alongside managers’ EI, in order to preserve employees' commitment to the firm and decrease their likelihood of leaving.