PYXIDA Institutional Repository
and Digital Library
 Home
Collections :

Title :Investigating the role of brand experience in developing effective sensory marketing strategies
Creator :Μανδύλη, Κυριακή
Contributor :Σιώμκος, Γεώργιος (Επιβλέπων καθηγητής)
Type :Text
Language :el
Identifier :http://www.pyxida.aueb.gr/index.php?op=view_object&object_id=6982
Abstract :Η διερεύνηση του ρόλου της brand experience στη διαμόρφωση αποτελεσματικών sensory marketing στρατηγικών.
Investigating the role of brand experience in developing effective sensory marketing strategies.
Subject :Brand experience
Sensory marketing
Attitude toward luxurious products
Date Available :2024-05-01 19:37:33
Date Issued :04/03/2019
Date Submitted :2019-04-03 19:37:33
Access Rights :Closed access
Licence :

Copyright © 2013 Library AUEB. All rights reserved.