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Title :Using data mining to support marketing business analysis in traditional and internet retailing
Creator :Prassas, George
Contributor :Doukidis, G. I. (Επιβλέπων καθηγητής)
Athens University of Economics and Business, Department of Informatics (Degree granting institution)
Publisher :Athens University of Economics and Business
Type :Text
Extent :75p.
Language :en
Abstract :Thesis - Athens University of Economics and Business. Postgraduate in Information Systems
Subject :Databases
Marketing
Retail marketing
Computer networks
Electronic data processing
Commerce
Market studies
Data storage
Data transmission
Information systems
Internet
Date Issued :02-2001

File: 68675.pdf

Type: application/pdf