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Title :Exploring information system's potential in the ECR context : developing CMFacts for P&G Europe
Creator :Pramataris, Katherine
Contributor :Doukidis, G. I. (Επιβλέπων καθηγητής)
Athens University of Economics and Business, Department of Informatics (Degree granting institution)
Publisher :Athens University of Economics and Business
Type :Text
Extent :65p.
Language :en
Abstract :Thesis - Athens University of Economics and Business. Postgraduate in Information Systems
Subject :Information systems
Management information systems
Information processing
Information management
Information technology
Information exchange
Consumers
Production
Information needs
Products
Market studies
Marketing
Date Issued :09-1996

File: 51394.pdf

Type: application/pdf
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