Συλλογές
Τίτλος Exploring information system's potential in the ECR context : developing CMFacts for P&G Europe
Δημιουργός Pramataris, Katherine
Συντελεστής Doukidis, G. I.
Athens University of Economics and Business, Department of Informatics
Εκδότης Athens University of Economics and Business
Τύπος Text
Φυσική περιγραφή 65p.
Γλώσσα en
Περίληψη Thesis - Athens University of Economics and Business. Postgraduate in Information Systems
Λέξη κλειδί Marketing
Market studies
Products
Production
Information needs
Information technology
Information exchange
Consumers
Information management
Information systems
Management information systems
Information processing
Ημερομηνία έκδοσης 09-1996